Nicolites Praises Recent Welsh Move To Ban Smoking In Cars With Children

(PRWEB UK) 7 February 2012

Nicolites has praised the Welsh government?s decision to launch a shock advertising campaign yesterday, which highlights the dangers of passive smoking. The campaign is aimed at discouraging parents and guardians from smoking while children are travelling with them in a vehicle and is anticipated to precede a complete ban on the act within the next three years.

The company, which has fast become one of the UK?s most recognisable retailers of e cigarette starter kits, disposables and accessories, believes that the ads will begin to make adults think twice about exposing young ones to second-hand smoke, and in turn hopes that such individuals will begin to explore the benefits of smoke-free products.

Nikhil Nathwani, Managing Director at Nicolites, explains.

?Because electronic cigarettes feel so much like the real thing, many of our customers manage to use them as a direct substitution to traditional cigarettes,? Nikhil states. ?We think it?s important that there are a number of alternatives available for those who really do want to change their lives for the better, especially when they?re becoming exposed to quite aggressive anti-smoking campaigns.?

Birju Pujara, who is the Sales Director at the e cigarette company, has this to add:

?Nicolites electric cigarettes don?t emit any harmful chemicals, therefore there?s no chance of passive smoking, so we?d like to think they?re the safer alternative for both drivers and passengers. This is proven in the uptake of our products in forecourts and service stations across the country.?

Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.