GBK Productions Steps into the Fashion World with their First Fashion Week Style Lounge in Honor of Mercedes-Benz Fashion Week at the Empire Hotel.

New York, NY (PRWEB) September 06, 2011

GBK, the luxury lifestyle gift lounge and special events company honors Mercedes-Benz Fashion Week. GBK Productions will stride into fashion week with their first GBK New York Fashion Week Style Lounge. Taking place September 13th and 14th from 10am ? 8pm at the Empire Hotel, on the Second Floor, just steps away from the tents at Lincoln Center will be visited by celebrities, stylists, models, buyers and industry VIP?s. GBK, the recipient of BizBash?s Award for ?Best Gift Bag,? will offer its attendees an electrifying environment featuring new trends for Spring/Summer 2012, luxury gifts, spa services, refreshments, and a charitable focus.

An array of high fashion products, unique and trendy gifts are expected to fill the gift lounge.

Both of GBK?s Presenting sponsors will be launching new products to the ?whos who?. RevitaLash will be on site offering their newly formulated RevitaLash ADVANCED eyelash conditioner that lengthens and thickens ones eye lashes twice as fast as their prior formula. Green Smoke the leading electronic cigarette manufacturer will be providing the most authentic smoking experience without smoke, ash, butts or any of the odors, with their electronic cigarette kits.

Guests will also be receiving the following to help create their fashion wardrobe: Beyond The Rack, North America?s premier members-only shopping club that features brands such as Jimmy Choo, Marc Jacobs and Miu Miu, will be gifting $ 100 gift cards, towards anything on their site, as well as designer sunglasses and fragrances; Demand shoes will be stepping into Fashion Week with their super trendy line of shoes styled with unique heels, textiles, and ornaments. After wearing heals all day, relax your feet with Sole Discretion Slim Goodies. These compact flats role or fold into a chic wristlet. For those that need a new watch, Vogue?s pick last month, Croton will provide their fine time pieces for men and women. With the fall weather approaching guests will get geared up with Harputs interchangeable stylish jackets. Saatchi Style featured in O Magazine will showcase their ?In Things? products, crafted from handmade textiles in a variety of colors, shapes and sizes. Products range from warm wools to lavish silk scarves;

Guests will have the opportunity to relax and get pampered at the event with wonderful services and beauty products include Hard Candy, who will be providing makeup applications to all guests by their celebrity makeup artists, utilizing the most buzzed about collection, and passing out array of products to take home with them. Other services include a complimentary professional peels and complimentary treatments with their professional-grade products from Skin Medica. Original Minerals will be providing blowouts to guests and featuring their full range of products that are sulfate free, and lastly but certainly most needed during the stress of Fashion week, Bellezza will allow guests to relax with Mini Massages during the event.

Other Products that will be Feature in the lounge include: Arbonne, who will be featuring two distinct products: The Dreamer, The Dazzler and The Dynamo, renowned for their prestige and celebrity scents; and their innovative Swiss skin care line featuring fresh cell technology. Strivectin will keep attendees looking young and fresh with new products: StriVectin-SD for Sensitive Skin, StriVectin-SD Eye Concentrate and StriVectin-SD Instant Retexturizing Scrub formulated with a new proprietary, patented NIA-114 technology clinically proven to help reduce visible signs of aging.

No Gift Lounge is complete without an electronic device. Rullingnet Corporation is providing their ?VINCI Tab,? recently launched at Fred Segal?s in Los Angeles to keep kids 4 and under occupied during the fashion shows. This new device is a touch screen mobile learning for babies, toddlers and young children. Another fun device for kids and adults of all ages is Nano Dots. Guests can boost their creativity with gifts from Nano Dots. This product reignites our passion for play. Nanodots? Magnetic Constructors will give guests the ability to design an elegant piece of jewelry out of magnetics.

To satisfy everyone?s sweet tooth, participant of Cupcake Wars, Stuffed Cupcakes, will provide their sweet treats that are the cupcakes to the stars, and create a couture dress made out of cupcakes. There will also be plenty of beverages and snacks served, included but not limited to; Point Reyes award winning, mouth watering cheeses to Bel-Air Beverages Bellini?s.

Listerine The Listening Whitening brand continues to provide quick and easy ways to provide noticeably whiter teeth and promote oral health through their variety of products – and, because it?s LISTERINE it will keep your breath fresh throughout Fashion Week.

Finally, after the festivities of Fashion week, everyone will need a vacation, so Carribean Living will be offering the ultimate relaxation with a 1 week stay in the Caribbean at a choice of 4 different 5 star resorts.

As always, charity is a major focus with GBK Gift Lounge?s. The GBK NY Fashion Week Styling Lounge will be no different, featuring two of the industries favorite charities;

Fashion Delivers Whose mission is to mobilize the fashion community to reach out and affect the world through their donations of new products from the men’s, women’s and home industries. Their donations provide relief and dignity to survivors of natural disasters and others in need.

The American Heart Association, Continuing to gain recognition with The Heart Truth’s Red Dress Show during NYFW. We are happy to have The American Heart Association apart of this event whose mission is to build healthier lives, free of cardiovascular diseases and stroke.


GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company?s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

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