Electra Zebra E-Cig Leads the Herd for No Smoking Day (14th March 2012)

(PRWEB UK) 9 March 2012


Electric Zebra electronic cigarette looks nothing like a cigarette ? so smokers can use it anywhere to help them cut down. Most e-cigs look exactly like a normal cigarette, so even though there is no risk to others from passive smoking, no tar, and none of the carcinogens found in traditional cigarettes, people get asked to take their e-cig outside of pubs, clubs and restaurants. With its distinctive black and white stripes and green LED light, there is no mistaking a Zebra ? so you can take it anywhere.

The Electric Zebra e-cigarette gives smokers the sensation of smoking, but it’s designed so it cannot be mistaken for a traditional cigarette. The unique look makes it easier for people to use the smoke-free electronic cigarette in public – without others believing they are smoking.

A recent survey by Electric Zebra found that smoking is one of our top five life regrets with 64% of the 2,000 people asked saying they wished they had never started. In light of the shocking report this week looking at our relationship with tobacco and smoking, coupled with the fact that over six million people have died as a result of smoking, tobacco still has a powerful hold over millions of lives and is a habit that many of us regret ever taking up.

E-cigarettes are proving very successful here for smokers wishing to try and break the tobacco habit and they have gained support from the Royal College of Physicians who state:

?As any smoker will attest, current available Nicotine replacement therapy products are no substitute for a cigarette, and if we are to make progress in encouraging smokers to use medical nicotine as a substitute and/or cessation aid, we need products that mimic much more closely the dose and rate of nicotine delivery that cigarettes achieve. None of the current NRT products come close to achieving this.?

?The major producers of the NRT currently available have failed to deliver this product development in the thirty years or so since NRT first came to market.?

Dr Sarah Brewer, who has extensive experience as a GP running Smoking Cessation clinics and is medical adviser to Electric Zebra, says:

?Obviously the best option, in an ideal world, is for smokers to quit. But we live in the real world where, unlike zebras, everything is not black and white. I believe that electronic cigarettes offer an acceptable shade of grey. There is no risk to others from passive smoking from electronic cigarettes, so electronic cigarettes offer a significant health advantage for both smokers and non-smokers alike.

?As well as being safer for committed long-term smokers, electronic cigarettes are an ideal choice for those who want to cut down, as they mimic the hand gestures and rituals of smoking. And when withdrawal cravings kick in, you only need one or two puffs to obtain your nicotine replacement rather than smoking a whole cigarette.

?Unfortunately, many users find it difficult to use in public because many electronic cigarettes closely resemble traditional cigarettes,” adds Dr Brewer. “Even though they emit a harmless vapour, rather than smoke, people are often asked to move outside or put them out.?

As medical and political support for e-cigarettes grows, Dr Sarah Brewer says that electric cigarettes offer significant advantages to smokers and non-smokers alike.

A report published in early 2011 by the American Journal of Preventive Medicine, stated nearly one-third (31%) of those who tried e-cigarettes reported that they quit smoking cigarettes within six months of use. As a quitting mechanism, electronic cigarettes have fared better than other methods like nicotine gums and nicotine patches, which had a success rate below 20%. This evidence strongly suggests how effective electronic cigarettes can be in tobacco cigarette cessation.

The UK Government?s Behavioural Insight Team recently noted in their 2011 annual update: ?Products that deliver nicotine quickly, in a fine vapour instead of as harmful smoke, could prove an effective substitute for conventional smoking. If more alternative and safe nicotine products can be developed which are attractive enough to substitute people away from traditional cigarettes, they could have the potential to save tens of thousands of lives a year.?

Every year, more than 100,000 people in the UK die as a result of smoking?related illnesses. While many try to reduce their smoking with nicotine gums and patches, these do not solve the problem of what to do with your hands ? an essential part of the smoking experience. The Electric Zebra overcomes this problem. You can really take a Zebra almost anywhere.

Notes to Editors

Electronic cigarettes are completely legal in Europe. They do not burn tobacco, produce smoke nor do they put others at risk of passive smoking. It is estimated that over 1 million Americans have converted to e-cigarettes.

The Electric Zebra can be purchased at http://www.electriczebra.com

The Starter Pack contains two fully rechargeable batteries, a USB charger and five cartridges and is