?Tobacco Amnesty? to Encourage Smokers to Go Electronic

London (PRWEB UK) 30 May 2011

The launch of a ?Tobacco Amnesty? supported by TV doctor Hilary Jones will give hundreds of smokers the chance to swap tobacco cigarettes for a healthier electronic alternative this month.

The pioneering initiative is to mark World No Tobacco Day on Tuesday 31st May and is aimed to introduce smokers to a modern alternative – containing no tobacco, tar or chemicals. Electronic cigarettes replicate the experience of smoking with a realistic-looking device that turns a pure nicotine solution into a vapour – and inhaled like a traditional cigarette.

The ‘Tobacco Amnesty’ event will be held in central London and organised by electronic cigarette brand E-Lites. Smokers at Liverpool Street Station can visit the E-Lites handover point, where the first 1,000 smokers to dump their cigarettes and tobacco in a giant bin will be given one of E-Lites? new disposable electronic cigarettes in return.

TV doctor Hilary Jones will be at the E-Lites Tobacco Amnesty – at the southern entrance to Liverpool Street Station – between 12pm and 1pm to help encourage tobacco smokers to make the trade.

E-Lites director Adrian Everett said: ?The message is that if you can?t stop, just swap! We want to help smokers take part in World No Tobacco Day but not have to ?go without? for 24 hours. The latest E-Lites represent the most credible alternative to real cigarettes but are healthier, cheaper and unrestricted for use in public places.?

E-Lites.co.uk was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for electronic cigarettes worldwide.

The latest range of new-generation “e-cigarettes” include a disposable device that provides the equivalent of 40 cigarettes. These retail through E-Lites.co.uk for

TV Doctor Hilary Jones Supports Tobacco Amnesty on World No Tobacco Day

London (PRWEB UK) 4 June 2011

A ?Tobacco Amnesty? was held this week in central London to encourage smokers to ditch their tobacco cigarettes for a healthier alternative.

The initiative – supported by TV Doctor Hilary Jones – took place on World No Tobacco Day, giving commuters in London a chance to try smoking without tobacco or tar by binning their cigarettes in exchange for E-Lites’ new disposable electronic cigarettes.

E-Lites replicate the experience of smoking with a realistic-looking device that turns a pure nicotine solution into a vapour that is inhaled like a cigarette.

E-Lites director Adrian Everett said: “The response on the day was astounding and far beyond our best expectations. People were fascinated to find that there?s now a credible alternative to real cigarettes that is healthier, cheaper and unrestricted for use in public places. The interest in our Tobacco Amnesty proves beyond doubt that smokers who are struggling to stop, or simply don?t want to quit, are open to new ideas, and just as VHS videotapes have been overtaken by DVDs and digital downloads, we believe E-Lites will render cigarettes outdated before too long.”

Hilary Jones, who was at Tobacco Amnesty to offer advice and encourage smokers to take part, said: “As a GP, I’m more aware than most of the detrimental health effects of smoking tobacco. I see the short-term and long-term effects and have lost far too many patients needlessly through chronic lung disease and heart disease caused by smoking. I’ve seen the disabilities caused by amputations as a result of circulatory problems, again caused by smoking. Of course, we have NHS smoking cessation clinics, nicotine replacement therapy and various forms of medication available on prescription.

“Electronic cigarettes are another alternative for people who want to avoid the known carcinogenic effects and other by-products of smoking tobacco. I understand the addictive power of smoking and there are some people who like the hand-to-mouth habit and the inhalation of nicotine. If they can’t quit completely, then this is a healthier option.”

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