Nicolites Launches First Product in New Disposable Electronic Cigarette Range

(PRWEB UK) 4 May 2012

The current Nicolites Disposable is already widely used in the UK and is available to purchase through pharmacies and convenience stores nationwide. This two piece device lasts 25 cigarettes and comes ready to use of the shelf.

Nikhil Nathwani, Managing Director for Nicolites tells us more about the new and improved device;

?At Nicolites we are very quick to jump on technological advancements in the e-cigarette industry, but only do so once we are 100% convinced that we are able to achieve what we promise. The New Nicolites Disposable e cigarette now lasts a staggering 40 cigarettes, as oppose to the previous model which lasted 25. In addition we have now made this in to a 1-piece product to make it even more convenient to use. The length of the cigarette has been shortened as much as we can without diminishing the length of time it would last and we have also increase the strengths and flavours it is available in. The current model only comes in tobacco flavour high strength, whereas now we have tobacco and menthol flavours in both high and medium strengths?.

Birju Pujara, Sales Director for Nicolites added, ?We are very excited about our new range of electric cigarettes. Whilst we have improved our disposable model dramatically, the point we are very proud of, is that we have done so without having to raise the price of the product. This is the first in a line of new products we are launching over coming weeks. Our understanding of what our customers are looking for coupled with our drive to bring to market the latest advancements in electronic cigarettes has made our range of products a bit hit among smokers in the UK?.

The new Nicolites Disposable electronic cigarette is due to hit their online store as well as the long list of retailers that they currently supply from next week.

Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.







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