New Study Shows Electronic Cigarettes May Help Unmotivated Smokers Cut Down or Quit, Says Square

Los Angeles, CA (PRWEB) November 08, 2011

Square has long believed that their disposable electronic cigarettes can?and do?help people cut down or even stop smoking cigarettes. That idea was recently supported in an Italian study posted on the BMC Public Health website, according to a new article by the American Counsel of Science and Health (ACSH).

The ACSH article states that electronic cigarettes stood up favorably in this first clinical trial. Results indicate that the electronic devices may not only be more effective than traditional nicotine replacement therapies (NRT) at helping people who want to quit smoking; e-cigarettes may also help cigarette smokers reduce their smoking?even those who express no interest in kicking the habit.

The small clinical trial was conducted on 40 healthy adults, who smoked regularly and had no expressed intention of quitting. Intervention was limited to providing each smoker in the study group electronic cigarettes and conducting a baseline assessment and four follow-up clinic visits. The smokers were simply told to use the e-cigarettes as they pleased?but were not instructed to quit smoking regular cigarettes.

Over the next six months, 22.5 percent of the participants reported that they had completely quit smoking. Another 32.5 percent reported that they had cut down their cigarette consumption by at least half. In sum, over half of the smokers were able to quit or significantly cut down their cigarette use. This outcome is especially impressive, according to the article, considering that the six-month quit rate for approved cessation aids is well below 20 percent?and those results are derived from smokers who want to quit and are followed closely in a clinical setting.

?This trial simulated a real-life experience, where no motivation or support was offered to subjects to quit smoking,? said ACSH advisor Dr. Mike Siegel, professor at Boston University’s School of Public Health. ?This could well be groundbreaking.? Siegel indicated that he is excited to see the results of more extensive clinical trials, particularly involving subjects who are motivated to quit, stating, ?I am confident that the success rate will be significantly higher.?

Moving from regular cigarettes to e-cigs can be a good health move. Jean-Fran